Rule of thumb: a penny is a lucky bonus, not the plan. Full pOpshelf guide →
Currently Halloween Candy. A moderator will review it.
A moderator reviews every date before it shows up. The date is a claim, not a price — always scan the item at the register.
🔎 0 couldn’t find this. “Couldn’t find it” is a weak signal: pennies and clearance are scattered, store-specific, and sell out fast, so not finding one usually just means it wasn’t at that store that day — not that it’s gone everywhere.
Penny status varies by store — always verify in the Dollar General app or at the register. How →
⚠️ A penny is often triggered when a product's packaging or formula changes — the maker gives the new version a new item number and the old one gets discontinued. So the item on the shelf can look identical but actually be the new (full-price) version. Match the exact item number, not just the look — small differences in packaging, size, or wording are the tell.
Pricing & info come from pOpshelf's distribution network, not individual stores. DCs supply the stores, so items are usually there — but expect some inconsistency unless a shopper has confirmed it.
What it actually rang up as at the register, by store. Listed price here is $0.50 — registers can differ.
No price reports yet — be the first to say what it rang up as.
Experience a burst of bold, fruit flavor in every piece of Now and Later candy. A chewier texture meets our bold flavors for a different spin on the classic chew. This jar features a Halloween assortment of strawberry, apple, banana, cherry, grape, & watermelon fruit flavors. Now and Later has been providing The Long Lasting Chew since its origin as a penny candy in Brooklyn in 1862. Now manufactured by the Ferrara Candy Company, Now and Later is available in a wide variety of unique fruit flavors from cherry and watermelon to mango and wild berry in traditional and chewy taffy, so there's something for everyone to enjoy.
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